Use Cases

SEO preservation and branded shortlinks in one control panel

LinkShift moves redirect operations out of DNS and server files into one place where developers and marketers can ship changes safely.

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Wildcard and regex-based redirectsExact, prefix, and query matching controlsBranded shortlinks via link mapsBuilt-in redirect analyticsAutomatic SSL certificate provisioningDomain groups for multi-environment routing

For developers

Control matching behavior with regex, path mode, query mode, and method-aware rules.

For marketers

Run branded shortlinks, route campaign keys, and monitor click volume from one dashboard.

System migrations + SEO

Preserve rankings when URLs move

Map legacy paths to new destinations with explicit control over regex captures, path matching, query handling, and rule priority.

Global move: support.* to docs.*

Use one rule to preserve paths during a docs-platform migration while keeping old URLs functional.

Attach legacy support domains to one domain group and apply one redirect model.
Use regex source /^\/(.*)$/ style matching with capture groups to forward old paths.
Keep query parameters with exact, ignore, or subset query matching based on migration needs.

One-to-one article mapping

Map each old article URL to a precise new destination when slugs or structure changed.

Create exact source rules per article when each destination is unique.
Use ordered priorities so critical legacy URLs resolve before broad catch-all rules.
Test mappings in the redirect simulator before publishing changes.

Migration example

Moving from HelpScout on support.example.com to Mintlify on docs.example.com? Start with a global rule, then refine with one-to-one article mappings for high-value pages.

Global path-preserving rule: source: /^\/(.*)$/ -> destination: https://docs.example.com/$1

One-to-one rule: source: /old-kb/slack-guide -> destination: https://docs.example.com/integrations/slack

Branded shortlinks + analytics

Run an internal Bitly on your own domain

Use link maps for short keys and pair them with analytics to get a fast pulse on campaign traffic.

In-domain link shortener

Run branded shortlinks by combining a path-prefix redirect rule with a reusable link map.

Example: /go/influencer-spring -> full campaign URL from link map entries.
Use case-sensitive or case-insensitive keys and optional fallback destination.
Scale entries with bulk import to manage larger campaign batches.

Campaign pulse with analytics

Every redirect hit is tracked and appears in analytics views with top rules and top short keys.

Get hit counts per rule for selected time windows.
Inspect top link map keys and top request variants in analytics details.
Validate influencer traffic volume quickly without leaving the control panel.

Influencer campaign example

Create a prefix rule for /go, connect it to a link map, and publish keys like influencer-spring. As clicks arrive, analytics shows top rules, top keys, and top request variants so you can react quickly.

Quality of life

Less infrastructure overhead, fewer surprises

Automatic HTTPS and domain grouping reduce repetitive setup work for every new campaign or environment.

Automatic SSL included

Connected domains receive HTTPS certificates automatically once DNS points to LinkShift.

Caddy on-demand TLS provisions certificates for allowed domains.
No manual cert files or extra reverse-proxy SSL setup is required.
Visitors avoid browser unsafe-site warnings on configured domains.

Domain grouping for environments

Set rules once at the domain-group level and apply them to every assigned domain.

Use one rule set for production, staging, test, or typo domains.
Reduce drift by managing redirects outside individual server or DNS configs.
Keep governance cleaner with centralized limits and shared ownership.

Need SEO-safe migrations and campaign shortlinks in one workflow?

Create your domain groups, publish redirect rules, and manage link maps without touching server-level redirect files.

SSL certificates are automatically provisioned for connected domains.

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